YAS is the first insurtech venture in Hong Kong to employ YAS – a brand-new microinsurance marketplace that functions like an app store, empowering insurers with open APIs ready to plug and play in accordance with growing trends within the on-demand economy. Utilizing a customer-centric open marketplace that offers a diverse and affordable range of products tailored to the customer’s needs, YAS provides a digital customer experience beyond protection in every step of their daily lives.
Empowers Insurtech with Disruptive Innovations for the Future
YAS
Data Insights
Yas curates blog content based on massive data intelligence and leverages customer micro segmentation to create insurance products. We have harnessed data management and analytics to get immense insights into customers’ needs and desires, along with Insurtech megatrends, to offer hyper-personalized insurance products. What we strive to achieve is to overcome customers’ frustrations and foster simpler, hassle-free and friendlier customer experiences
Blockchain Technology
Having leveraged decentralized blockchain technology, Yas has transformed the traditional insurance industry to accelerate purchase and claims processes, reduce operation costs, safeguard customers’ data and transaction security. With our breakthrough blockchain, all necessary data needed for claims verification are processed swiftly and insurers trace the data anytime securely.
Digital Wallet
With our distinctive digital wallet in Yas app, it has automated the process from getting quote to claim and thereby building unparalleled customer journey. Yas digital wallet takes our customers beyond payments with enhanced capabilities to receive loyalty rewards and exclusive offers from insurers and merchant partners without a hitch. We make customers the pivot of our business and aim for strong growth and operational excellence.
Next-generation Technologies
Having unlocked deep tech innovation, Yas has leveraged Artificial Intelligence (AI), Machine Learning, Chatbot, Geo-targeting to help create a ground-breaking Insurtech business model. Our novel AI and Machine Learning bring together data to develop a holistic profile of each customer and scale more customer acquisition. Our technologies have enabled automation to eliminate excessive human intervention in the insurance value chain, whereas our AI-powered chatbot with NLP has automated best-in-class customer services.
Open API
Yas has built an open API ecosystem that connects customers to an array of global insurers and merchant partners in real-time with diverse payment gateways including Alipay, PayPal, PayMe, Stripe and others. In our open API architecture, customers access global insurers’ products/ services and our merchants’ loyalty programs hassle-free – which all are seamlessly integrated into our breakthrough back-end platform. We work with global insurers and merchant partners irrespective of their legacy systems and our customers won’t be awfully frustrated in dealing with multiple intermediaries. Customers delve into extreme satisfaction and say YAS joyfully!
Yas Community
Yas has built a thriving community of which customers can revel in unrivalled loyalty programs, reaping Yas loyalty points and fabulous rewards in our viral referral program. The more customers join and engage with Yas, the more loyalty points and rewards they earn in Yas Community. Above all, Yas has shared travel and lifestyle-based blogs to immerse followers from around the world on website and social media platforms exuberantly – a main driver to foster Yas brand loyalty and boost engagement.
Strategic Partners
We help our strategic partners to promote their brands and products in what is relevant to potential customers on our content hub and website. This way, customers will learn more about our strategic partners’ brands and sought-after products and merchants can acquire new customers cost-effectively and increase sales and revenue hugely.
Merdeka
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Merdeka Financial Group Limited ("Merdeka") has three core businesses - financial services, corporate consulting services and consumer products trading. With roots in Hong Kong, Merdeka provides products and services mainly to corporations in Asia Pacific Region. Merdeka is currently listing in the Hong Kong Stock Exchange (stock code: 8163).
SHIH
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Leading HK insurance brokerage firm with over 38 years of industry experience. Part of Sun Hing Group.
Our Management Team
Andy Ann
Co-Founder
Mr. Andy Ann has 17+ years’ of digital media experience in addition to being a serial entrepreneur and angel investor. Andy is the Founder and CEO of NDN Group, a digital conglomerate that houses digital media agency New Digital Noise, ad platform Hotmob and other ventures.
William Lee
Co-Founder
Resilient serial entrepreneur and seasoned executive with a demonstrated history of working in the digital industry. Skilled in team leadership; digital/cultural transformation; Asia business expansion; growth catalyst and startup management.
Kelvin Cheung
Co-Founder
Mr. Kelvin Cheung has 20+ years’ experience in system design and software development. Kelvin has previously worked with AxePay, FCB Canada and the Canadian Space Agency.
Renee Sin
Ecosystem Partnership Director
Former Regional Head of Marketing, Swire Resources & Marks and Spencer CUHK, EMBA
Renee Tsang
Digital Project Director
Former Chief Delivery Officer, Plutux Labs ,BS Psychology
Wing Siu
UX/UI Specialist
Media Corner
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Contact us & stay updated
General
Visit us: 19/F Tesbury Centre, 28 Queen’s Road East, Wanchai, Hong Kong
Email: [email protected]
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For media enquiries, please contact:
Email: [email protected]
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